The Lucuma Case

Lucuma Bakery is a celebration of craftsmanship, flavor, and warmth—a space where tradition and innovation meet to create unforgettable tastes. Working closely with the founders, we defined three key pillars for the brand: artisanal (honoring the handmade quality of each baked good), nourishing (emphasizing natural ingredients and wholesome recipes), and inviting (creating a sense of comfort and belonging in every detail).

The logotype reflects this ethos—organic yet refined, with a softness that echoes the textures of fresh bread and delicate pastries. The typography is modern but warm, ensuring a timeless and welcoming identity. A carefully chosen color palette, inspired by golden crusts, rich cocoa, and sun-kissed fruits, reinforces the sensory experience of stepping into Lucuma Bakery.

Beyond the visual identity, every touchpoint—packaging, signage, and digital presence—has been designed to create an immersive and effortless experience. The website is clean and inviting, allowing the flavors and craftsmanship to take center stage. In every detail, Lúcuma Bakery is more than a bakery—it’s a story of passion, authenticity, and the simple joy of sharing something delicious.