The Lise case

Lise is a new venture started in Acaraú-Brazil to be more than just a lingerie and beachwear store. The founders plan to create a cozy place where feminine curves are valued. Each available piece is chosen so that it is always possible to find the perfect option, whether for a delicious sunny day at the beach or a special moment for two.

The soft curves of the female body connect with the fluidity of crystal clear waters and the brightness of the sun reflecting in the shape of waves. This is the scenario that inspired us to create a visual identity that conveys the brand's unique personality. The name Lise is both a tribute to the daughter of the founding couple (Elise) and the combination of the letters highlighted in the well-known Brazilian phrase “Linda como sempre”. The pronunciation of the name is easy, memorable and conveys delicacy. The combination of moss green and coral colors speaks of your joviality and contact with nature. The logo’s typography was custom designed to convey all the brand’s sensuality.